Texts
MEDIA COMMERCIALISM, SPECTACULAR PERFORMANCES AND MODERN INDIVIDUAL
/in Cultures of Rhythms and Spectacle /by Kcs21blAAThe contemporary civilization almost completely oversees the fact that the monopoly in creation of spiritual space now belongs to communication media, which establish what in the world is important (or rather, true). Spectacle and simulation, medialized war, entertainment and images of typized values deprives individual of the possibility to decide her/himself what is really important. That way a new man (man of the present) was formed, the man who consents to displacement of his mind, i.e. agrees that someone else think instead himself. This postmodern man rejects to critically position himself in the face of presented mass media contents, thus being transformed into the object of civilization. A spiritual rennaisance is needed if we are to build a more productive community and a more guenuine individual; but it also necessiates a change of economic order which should be submitted to human needs, while on the other hand, society itself should develop and promote the principles of truthfulness and honesty.
SPECTACLE IN THE CLASSROOM
/in Cultures of Rhythms and Spectacle /by Kcs21blAAThe paper examines the relationship of the spectacle and information technology in a specific field of culture – in the field of education. Which shows that the spectacle is in new technological conditions in culture, also institutionally accepted as a motivational factor in the development of the individual.
MEDIA, CULTURE GLOBALIZATION AND IDENTITY PRESERVATION
/in Studies /by Kcs21blAAToday, globalized media are not only means of transportation which transfer culture from one part of the world to the other, but first of all they are instruments by which few so called „global players“ – owners try to achieve cultural and information hegemony. To these big players in Serbia, from different reasons, are added numerous small or bigger media owners who uncritically follow the imposed behavioral patterns and practice. In this paper the author presents the part of his extensive empirical research entitled „The international influence of political elite, new owners, editors and journalists and their reflection on the social changes in Serbia at the begining of the 21st century“ describing the consequences of Serbian globalized media influence on culture and ethnic identity. The need of more active role of journalists in these hard, transitional, times is specially pointed out.
RED PERISTILE: BETWEEN SOCIAL PROVOCATION, ARTISTIC ACT, URBAN MYTH, AND SPLIT’S JEALOUSY
/in Themes /by Kcs21blAAThis article analyses the action of painting Split’s Peristile in red color, which happened in January 1968. The Peristile is in the central square of the well known Roman Diocletian’s Palace, around which the modern town of Split has formed. In the first part of the article, authors theoretically discuss the influence of culture, nation and ideology on social and spiritual reality. As far as culture is concerned, two components are emphasized. The first one consists of norms, values, customs, beliefs and behaviors, and the second one refers to the individual in interaction with traditional elements of culture. When speaking about nation, authors stress the influence of politics, because any theoretical definition of the nation legitimizes one sort of political demand, and de-legitimizes others. The notion of ideology and its historical development in the West is more extensively discussed, with emphasis on Mannheim’s differentiation of particular and total notion of ideology. Having in mind the town in general, authors discuss it as a place of co-existence of architecture, habits and people. Cultural-civilizational characteristics of modern cities as well as the state of mind in Split in 1968 are elaborated. After a theoretical introduction, and on the basis of a great number of resources, the process of Peristile painting is presented in detail. The manner in which this artistic performance was carried out is extensively described. This part of the article is supplemented with biographies of artists who directly or indirectly participated in the mentioned performance. Among other things, it turned out that protagonists still cannot agree as to who constituted a group called “The Red Peristile Group”. There are also disagreements about the motifs for painting the Peristile red. Some of them considered it was a pure artistic act and others – an ideological and political action. References are made to the sharply opposed reactions of artist, politicians, and intellectuals towards the shocking act. Some of them have qualified it as an act of vandalism, a joke of political officials, youth folly, and even an occult act under the influence of drugs. Conclusion can be drawn that the action “The Red Peristile” was an important artistic performance which has disturbed a lethargical state of mind in Split of that time.
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