Texts

MEDIA AND CULTURE

Along with studying the world of culture, Milena Dragićević Šešić has also dealt with reflections in the field of media theory. These two parallel lines of study, as well as long-term teaching activities in the designated areas, in my opinion, represent a paradigm, where they approach each other, conflict and fight for the dominance of two different value system sexisting today. In principle, on the side of culture and its interests and possibilities, M. D. Šešić does not fall into the trap of technophobia, but, on the other hand, does not fetishize the existing media reality. By analysing the current media scene – either theoretically or practically, the author Šešić discreetly supports culture in its struggle for a more equal status in relation to the media dictum, in the era of the rule of modern communication technologies. Without disputing the idea and practice of accelerated technical and technological progress, M. D.Šešić critically valorises the world of media, advocating a cultural value paradigm in the field of the media communication.

TRANSMEDIA LITERACY IN THE SERVICE OF CULTURAL DEVELOPMENT

This paper considers changes caused by new technologies that enable an increasing participation of average Internet users in the field of cultural production. From the perspective of pyramidal participation, different forms of achieving user participation in culture are presented, according to the level of freedom they achieve, that is the structure of the relationships in participation. The main argument of the paper is that development of culture can be accelerated by increasing participation in cultural production. Accordingly, a link between participation pyramid and the competencies related to transmedia literacy is made, in order to point out the potential that transmedia literacy can have for enriching global culture.

DEVELOPMENT OF ROMANIAN LITERARY CREATION IN VOJVODINA AFTER THE FIRST WORLD WAR

In this paper we will analyse the historical progress of the development of the Romanian intelligentsia in Vojvodina, the establishing of Romanian institutions as a result of intellectual activism, but also the emergence of the first magazines and writers in Vojvodina who contributed to the development of Romanian mentality and culture in this area. In the first part of the paper, we will present the historical context of the appearance of the first publications in Romanian, then the presence of literary works in Romanian magazines, publication of the first books in Romanian and the beginnings of the publishing house Libertatea from Pančevo. The aim of this paper is to show to a wider readership the development of the Romanian writing culture in Vojvodina after the First World War until the last decades of the twentieth century, when the Romanian books can be placed side by side with the books of other minorities in Vojvodina. Romanian literature, although relatively “young”, developed rapidly, reaching the level of the literature in the home country in less than a century. Due to its geographical origin and intercultural permeation on the territory of Vojvodina, Romanian literature is unique, interesting and can be explored as a special cultural phenomenon.

MAGIC, REALISM, AND THE RIVER BETWEEN

Magic(al) realism has for long attracted critical attention as one of the more theoretically elusive concepts which has been termed magic, magical, and magic(al), interpreted as a narrative genre, mode,or strategy, and analyzed alongside similar terms and neighbouring genres. While it briefly summarizes the troubling terminology associated with magic(al) realism, this paper focuses on the cultural significance of magic(al) realism for postcolonial writing, and delves into its role as a strategy of resistance in the representation of culture and history, its destabilizing project, and the possible pitfalls in its employment. 

SOCIOCULTURAL VIEW OF COFFEE IN ITALIAN AND SERBIAN EVERYDAY LIFE

Nowadays, foods exclusively intended for indulgence are so often included in the basic human diet. Thus, we are so attached to them that they have become part of our everyday life, recognizable in the culture and the society surrounding us. Coffee is one of those foodstuffs: a drink known as “black gold”, which had to travel a long way in space and time to be in our warm cups today. Coffee, however, is much more than an ordinary drink that satisfies our senses of smell and taste. It has eventually become a true socio-cultural phenomenon which has acquired specific characteristics and has shaped norms of behaviour in different societies. In this paper we will present the significance and the influence of coffee on the culture of contemporary societies in Italy and Serbia, as well as on the formation of significantly different customs and rituals associated with coffee drinking. The aim of this paper is to point out potential cultural disagreements that could arise between members of these two nations due to the different historical development of the coffee culture that has led to emergence of different customs.

EXHIBITION OF NEW GERMAN ARCHITECTURE IN BELGRADE, 1940

Among architectural exhibitions that marked the interwar period of Serbian architecture, the exhibition of new German architecture held in Belgrade in October 1940 attracted great attention. It was the first exhibition of German national socialist architecture abroad. Top members of Yugoslav government took part in the organizational activities, with Prince Pavle as a patron. The exhibition was prepared by architect Albert Speer who was a public works inspector for the Reich capital, and according to the directives of the Foreign Minister Ribbentrop and propaganda minister Goebbels. The exhibition attracted a great deal of attention from both high-profile and wide public, and was reported widely by the daily press. It has interpreted the social, cultural and political aspects of German architecture and its reception in Serbian and Yugoslav architecture.

THE CONFLICT BETWEEN THE UTILITARIAN AND ANTI-UTILITARIAN IN EUROPEAN PHILOSOPHY AND CULTURE

It has already been recognized that the philosophy of Francis Bacon, with utilitarian theory of knowledge and his view that man has rights over nature and should become her “servant and master” is the philosophical foundation for technological civilization. This paper sheds some light on the process of spreading of utilitarian values from the gnoseology to the moral and aesthetic field. This process is key offspring of the British philosophy. Another key offspring of the British philosophy is aesthetic reaction to the utilitarianism. Together, the two trends represent crucial philosophical events to have occurred on European soil, from the time of the renaissance to this day.

THE HOUSES OF YUGOSLAV CULTURE

This paper deals with the Houses of Culture in former Yugoslavia, which are anticipated as a reflection of concepts and goals of (new) Yugoslav culture, in the complex socio-political context of the Yugoslav socialist community. It builds on the assumption that a specific type of institution – House of Culture – was taken for a basic unit for developing infrastructural network for culture, and refined into specific, almost autochthone modalities. These modalities represent specific contributions within autochton type, considering its programme concept, its multiple socio-political functions and its aspirations to reflect particularities of the Yugoslav cultural project. Such a broadly set framework of Yugoslav culture opened up an equally wide interpretative field for architecture, through which the belonging to European (avant-garde) cultural space was emphasized. These works of architecture, whether just competition entries or actual buildings, have condensed the newly established social values through creative programme and visual researches of social realities and their reflections on the body of architecture. Various approaches of different authors, found between the two ends of the spectrum, the experiment and the social realm, have left behind some authentic layered works and designs, which are paradigmatic for understanding the relations of social realms, culture and architecture.

A REGIONAL ATLAS OF CULTURAL LIFE IN FRANCE

SCHOLARSHIPS FOR ARTISTS AND CULTURAL WORKERS