THE MEDIA CULTURE OF ĐURČIĆI PEOPLE
The study of the media culture of the Đurčići rural micro-community members on the Papuk Mountain in Slavonia from 1945 to 1991 indicates integration of this population which followed global developments in the Yugoslav socialist state and also integration in McLuhan’s global village, in accordance with their financial capacities. Reception of the press, film, radio and television takes place at a collective level, a form typical of ”folk” in general, which opens the possibility for creating a media culture habitat in the family and in the village. Acceptance of new media, according to the old patterns and certain generational variations, confirms Eric Hobsbawm’s thesis that rural traditional patriarchal communities are not encapsuled and fossilized, and that their survival is possible thanks to the occurring changes. The new media in this micro-community have the integrative function.
