Текстови објављени у часопису Култура на страном језику Архиве - Page 188 of 276

This paper presents local history funds of municipal libraries from the aspect of digitization of library materials. Automated processing of library material and the introduction of machine readable formats created a revolution, like Gutenberg or industry revolution. Libraries were forced to be quick and agile in engagement in new forms of communication – using electronic mail, posting Web sites and blogs, Internet advertising. It was soon followed by the reaction of users spread around the world, and it was obvious that the advantages are indisputable. The next problem to overcome was how to make information accessible to everyone under equal conditions, and then the first step was done which we call digitization and presentation of the library, archives, museum materials etc. According to Simoni Resman, libraries of the future are hybrid; they combine what we call library in classical sense, that is shelves of books, with new virtual library. In the paper attention is also devoted to the requirements, benefits and importance of digitization.

/ 1968

pdf

MEDIA, WAR AND POLITICS

26. July 2018./in Readings /by Kcs21blAA

/ 1968

pdf

THE CREATIVE CITIES CONCEPT FROM ECONOMIC PERSPECTIVE

26. July 2018./in Creative Sector - Outlines of a New Model of Development /by Kcs21blAA

The concentration of economic activity in space, especially in cities, is specifically expressed in the process of globalization. Although there were expectations that the process of liberalization and the lowering costs of trade will contribute to a greater dispersion of production and people, in practice the opposite have happened. The number of large, populous, urban centers is increasing and the number of people in them, too. A possible reason why the production, wealth and people concentrate in cities is the evolution of business philosophy that occurred parallel to the process of globalization. The economy of knowledge and ideas replaced the traditional concepts. So-called creative era in which we live today has been created. Cities are becoming creative centers and places in which economic growth is created, mostly due to a number of creative people (members of the creative class) who have chosen to live and work in the modern urban environment. Creative cities are those that manage to attract and retain talent. A key factor in the above process is the (non)existence of tolerance. Creative people (talent) are a highly mobile factor, meaning they are very „sensitive“ to attractive terms and incentives of living and work provided by the environment. Creative cities are those that manage to secure all three growth assumptions („3T“ – technology, tolerance and talent). Successful cities differ from unsuccessful ones in that they are able to create adequate conditions for living and work for those who belong to the creative class. How cities can attract members of the creative class? Why some cities are more successful in that than the others? What members of the creative class are „looking for“ in the cities (places) in which they live and work? Those are some of the questions that we will try to answer in this paper.

/ 1968

pdf

AUDIENCE AND INDEPENDENT REGULATORY AGENCY’S ATTITUDES TOWARDS REALITY PROGRAMS IN SERBIA: A CASE STUDY OF DVOR (PALACE)

26. July 2018./in Philosophy of Media /by Kcs21blAA

According to the official research data of the AGB Nielsen (April, 2010) people in Serbia spend more time watching TV than any other nation in the world. Reality shows are among the most popular programs on televisions with national frequency. While most of these programs are franchises, RTV Pink, the most popular commercial television in Serbia, offered the audience in the region a reality show of its own called Dvor (The Palace). Although the reality programs have been broadcasted in Serbia since 2005 (Veliki brat, Operacija trijumf, Survivor, Farma, Parovi, 48 sati svadba, Menjam ženu, Ja imam talenat, Radna akcija, Domaćine, oženi se, Paklena kuhinja, Vreme je za bebe, Maldivi), the controversial reactions of the public and media regulatory bodies culminated during the broadcasting of Dvor. The aim of this paper is to find out why physical violence and explicit hate speach in Dvor provoked more reactions of the audience (approval and disapproval alike), print media (detailed daily reports of what happened in the program) and media experts and independent regulatory bodies than similar incidents in other reality shows. The general hypothesis is that Dvor was so popular because of its share in Pink’s program (more than 10 hours a day), as well as the fact that daily newspapers and magazines gave detailed reports of the events and participants of the show. The first particular hypothesis is that Dvor attracted great interest in the audience, but also in the media, simply because celebrities were the participants of the show. The second particular hypothesis is that the reactions and conclusions of the independаnt regulatory body – Republic Broadcasting Agency – after the incidents in this program, did not meet the expectations of media experts. The corpus of the study contains the selected fragments from the first (Ulazak) and last (Finale) episodes of the program, the situations in which physical violence and hate speech appeared, as well as the reactions of media experts in daily newspapers and magazines and the audience’s comments on the Internet forums and social networks.

/ 1968

pdf

MARKETING REVIEW OF ARTS AUDIENCE

26. July 2018./in Cultures of Rhythms and Spectacle /by Kcs21blAA

The audience is the main reason for creating spectacles and art events. The audience is its integral part. One of the biggest problems for marketers is that there is not such a big interest in cultural products and events. Besides, the fact is that one cultural need can always be replaced by another. In theory, if you manage properly, you will have a regular visitor instead of a part time customer. Unfortunately, it is much easier said than done.

Contact