/ 1968
LIBRARY ELECTRONIC SERVICES
/in E-Libraries /by Kcs21blAAThe text reviews new paradigm of library and information services for which the term Library 2.0 is used in foreing librarianship. It was conceived as an attempt to form the list of electronic services provided to library users and to systematise them by types. Some examples of new services were presented, mainly those based upon the operational experience of big national and international libraries.
/ 1968
NORWEGIAN PLAN OF SCHOOL LIBRARIANSHIP STRENGHTENING
/in Critiques /by Kcs21blAAThe first part of the paper gives a general outlook of school libraries in Norway, review of statistical data, basic legal framework related to elementary and high schools, and highlights details of reading lists in these schools. The text describes complex and integrated systems to which school libraries belong, but also the obstacles school libraries are facing in their attempts to persist and develop in Norway, as well as the problems to be solved and measures to be taken. In the second part, the plan „Make Space for Reading! Norwegian Strategy for Stimulating a Love of Reading and Reading Skills, 2003-2007“ (2003, 2005) is used to examplify how joint efforts of political, educational and library systems could strenghten school libraries and stimulate literacy and will for reading. In addition, certain projects within the plan are analyzed, and effects of individual actors, process itself and preliminary results evaluated. And finally, the authors suggest the future tasks of school libraries in Norway.
/ 1968
MEDIA DISCOURSE ANALYSIS IN SERBIA WITH REGARD TO MULTICULTURAL COMMUNICATION AND PROFESSIONAL ETHICS
/in Ethics of Media /by Kcs21blAAResearch of multiculturalism is a need, but also a challenge of the 21st century. To secure the same rights and chances for minorities that the majority has, is a big challenge for every society and it is not easy to hold up to these high standards. Concerning the fact that today there is not a single state with population completely homogeneous ethnically, religiously, or nationally, it is important to find social and political institutions for the establishment of peaceful, cohabit life and cooperation. For the establishment of the concept of multiculturalism the role of mass media is very important, because they have the monopoly in creating intellectual conscience. Media are the gatherers and public watch dogs, and the information must respect the facts and it’s users. Media not only inform, they also form, and that’s why professional ethics is so important. The culture of dialogue is also very important; for to establish and nourish it, it is necessary to build a strong civil sector, on one side, and to develop concept of individualism rather than the concept of collective acceptance, on the other.
The destiny of future relationships in Serbia and the quality of life itself, depends on the creation of more freedom for people, more tolerance and open dialogue, cohabit life and empathy, and that is why the role of mass media so important in this respect.
/ 1968
MEDIA COMMERCIALISM, SPECTACULAR PERFORMANCES AND MODERN INDIVIDUAL
/in Cultures of Rhythms and Spectacle /by Kcs21blAAThe contemporary civilization almost completely oversees the fact that the monopoly in creation of spiritual space now belongs to communication media, which establish what in the world is important (or rather, true). Spectacle and simulation, medialized war, entertainment and images of typized values deprives individual of the possibility to decide her/himself what is really important. That way a new man (man of the present) was formed, the man who consents to displacement of his mind, i.e. agrees that someone else think instead himself. This postmodern man rejects to critically position himself in the face of presented mass media contents, thus being transformed into the object of civilization. A spiritual rennaisance is needed if we are to build a more productive community and a more guenuine individual; but it also necessiates a change of economic order which should be submitted to human needs, while on the other hand, society itself should develop and promote the principles of truthfulness and honesty.
/ 1968
LES FORMES ÉLÉMENTAIRES DE LA VIE RELIGIEUSE
/in Anthropological Discussions, Cultural Anthropology /by Kcs21blAA / 1968
TELEVISION AS A SPECIAL CASE OF MEDIA EDUCATION
/in Themes /by Kcs21blAATelevision as a widespread and most influential media represents a special subject of the media culture and education. Observing television includes analysis of its distribution and reception, basic characteristics and possible interpretations. To understand the scale and nature of the impact of television in Serbia, this paper provides an overview of the television system and the most watched programs – predominantly of informative and entertaining nature. It is stressed that in the creation of programs a market principle prevails, which often pushes the socially responsible role of television. The technology and the production processes are presented in order to underline the formal qualities and to understand the conditions under which the television content is created. The paper emphasizes artificial nature of the television products and their imperative for creating the illusion of reality. Finally, it suggests a semiotic approach as a practical basis for the interpretation of television messages, which leads to ideological analysis of the sending and receiving of messages. The significance of this research could be a comprehensive analysis in general which indicates possible angles of approach to the meanings of television. In media education it would relate to ethics of the media creators and the formation of a critical tool in consumers against the mechanisms of media manipulation.
/ 1968
THE CULTURE OF MODERN SPECTACLE
/in Cultures of Rhythms and Spectacle /by Kcs21blAAMedia culture of today is defined by the logic of victorious spectacle expanding to all areas of life. Post-modern capitalism has turned everyday life and culture into entertainment with the help of spectacle. In fact, such entertainment is a fake sense of happiness, pop mainstream, swallowing up alternatives and therefore a passive consumption society. The media today have a unique power of bringing information and overwhelm a person with various data. They enable a modern person to know much, but understand little. The discussion has cast some light on presently very popular reality shows, body and sports. It concludes with the reflection on modern media, which leave a person of this age with a patchwork identity.
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