ACTIVITIES OF THE GALLERY OF MATICA SRPSKA IN THE SERVICE OF CULTURAL DIPLOMACY

Text topic: Culture and Diplomacy

Text author: Тијана Палковљевић Бугарски, Лолита Пејовић

Within the framework of rich and diverse activities of museums, which include exhibitions, publishing, educational and conservation / restoration activities, a special place is given to international cooperation programs which, if well designed, can play an important role in the cultural diplomacy system of each country. In the process of transformation from a traditional to a modern museum of the 21st century, the Gallery of Matica Srpska has directed an important part of its activities towards international cooperation and thus cultural diplomacy. These activities are realized through hosting of exhibitions of foreign institutions, visiting exhibitions of the Gallery in European museums, organization of joint exhibitions with museums in the region, cooperation with foreign cultural centers and through protocol visits. Well-designed themes and programs that promote national art, connections with other cultures and the culture of other nations, museum activities – exhibitions and publications – become an important tool for better international relations and a foundation for active cooperation among museum institutions throughout Europe.