CONSCIOUSNESS SPECTACULARIZATION AND THE RURAL – SPECTACULAR CULTURAL PATTERN IN MASS MEDIA

Text topic: Cultures of Rhythms and Spectacle

Text author: Марко М. Ђорђевић

The paper depicts the process of consciousness spectacularization and the adoption of rural – spectacular cultural pattern via mass communication media in Serbia in the 2000–2005 period. Culturally, consciousness spectacularization via mass communication media, is in line with the process of cultural globalization and, when it comes to TV, is mostly reflected in non-critical overtaking of mass culture contents dominated by the products of global entertainment industry. In the tracks of Debord’s critical and theoretical principles, the paper theoretically considers the idea of media spectacle.