Text topic: Globalization and Intermediality
Text author: Душанка Пихлер
With the pop culture which penetrated all aspects of human life in the sixties and the rapid development of new media and technology, social sciences, fine arts and related disciplines in the field of applied and performing arts have entered a period of exceeding boundaries and abandoning earlier paradigms of knowledge. Arts opportunities are expanded, leading to interaction and combination of codes and media, different cultures and modern design. Liberation of old forms and introduction of new practices in creating fragmented hybrids in which culture and art disciplines communicate globally produce a fusion of the heterogeneous and the homogeneous. Globalization, conceived as a process of social and cultural integration of different cultural values, has nowadays become the basic structural feature of the re-configuration of cultural patterns. Contemporary artists are searching for a different creative practice and they are more inclined to multi-disciplinary contents. Interfusion of artistic disciplines opens interactive options that encourage experimenting in all areas of cultural production, stimulated by development of new technologies featuring new ideas through the communication of motion pictures. In the field of fashion design these changes in approach inspire fashion designers to re-evaluate the role of clothing, which should contribute to finding alternative practices. The relationship between fashion and art begins to emerge as a field of theoretical debate in which the fashion scholars explore the intersection and the relationship between these disciplines while questioning the former division. By drawing parallels and taking inspiration and techniques from a variety of artistic disciplines, fashion designers examine new communication contexts and transcend traditional categorization of art disciplines, raising new questions about the work of art and about the function and use of clothing. The once clearly set boundaries of artistic disciplines have already been blurred and a new generation of artists is expressing itself through conceptual approach and by symbolic interpretations while moving away from industrial capitalism and entering trans-modern globalism.