URBAN TELEVISION – MEDIATION OF REALITY WITH PROFESSIONALISM AND ETHICS OF JOURNALIST IN SUPPORTING ROLE

Text topic: Studies

Text author: Слађана Стаменковић

Today’s readers, viewers and listeners in a single day get as much information their ancestors in the 17th century for the their entire life. But so much information does not mean that the recipient of information today with a large number of medium and high availability of information is well informed. The subject of this paper is to analyze the central daily broadcast informative programs of three regional televisions in Niš during the last week of February, 2011. The aim of this paper is to prove that the growing presence of new technologies irreversibly change our daily habits, and therefore the local media opportunities. Good coordination and strategy can create a welcoming and attractive environment to attract young people as the largest group of users of new technologies. Such investment will return in the future because it is necessary to entertain and educate a new audience hungry for contemporary media and interactive programs. According to the Bureau of Statistics survey of 2010 in Serbia, 1,1 million citizens had the Internet connection. In 2009, 285,000 people (12.9%) used some electronic services of public administration, and 51.1% would like to use them. The fact that 4.76 million people or 82.3% use a mobile phone refers to the general trend of using information and communication technologies. This further opens up additional possibilities for emancipation of urban television.