Text topic: Philosophy of Media
Text author: Марко М. Ђорђевић
This work tries to answer the question whether the existence of virtual identity and cyber reality are only the most developed media sphere or the products made according to man’s need. The man wants to overcome spatial, time and experience frames and to come in touch with the other world (transcendental) using the tailormade, hybrid identity and communicating via computer technology. The world of relevant critical theoretical and philosophical understanding confronts the identity and the work of one human being traditionally understood as a well based category with unstable and changable characteristics of the identity created by the media. The latter mentioned identity presents the idealized version of the creation and its work that do not match each other. Those phenomena are theoretically analysed through virtual communication via interactive and 3D Internet sites (Facebook, Second life), but also following the influence of simulated reality on the process of speculated conscience and the experience that individuals have regarding themselves and the reality.