/ 1968
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BRIDGES

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/ 1968
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SEVEN LEAN YEARS

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/ 1968
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DR MILIVOJ PAVLOVIĆ: THE PROBLEMS AND PRINCIPLES OF STYLISTICS

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/ 1968
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RECEPTION OF BIOETHICS IN SERBIA

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The aim of this work is to familiarize the reader with the presence and development of bioethics in Serbia. First, the introduction analyzes the term of bioethics and considers its disciplinary founding. In order to give as full a picture of the actual state of bioethics in Serbia as possible, its reception is considered from two main standpoints: the standpoint of the bioethical education and the standpoint of relevant legal regulations and institutionalization. Attention is also drawn to certain omissions in the approach to bioethical issues, with special view of the questions of cloning and euthanasia, and to moments that should contribute to its full scientific and institutional affirmation.

/ 1968
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IN FAVOUR OF A SOCIOLOGY WHICH PROCEEDS FROM GAMES

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/ 1968
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GENRE FEATURES OF HEADLINES IN DAILY NEWSPAPERS

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It had never happen before that the old media „die“ with the appearance of new ones. But, as a sublimation of all other media, Internet forced newspapers to make changes, so the consequences of this process will be visible and notable in future. Changes could be seen in hybridization of journalistic genres, in a situation where „pure“ genres doesn’t exist anymore. The changes are also seen at the most visible and striking part of the text – headline, which vary greatly from the theory. Analyzing four newspapers in Serbia, the author wanted to point out the frequency of the phenomenon and it’s consequences, but in the same time the autor realised that each of these newspapers is keen on keeping a specific „school“ of writing. Headline space is suitable for journalist’s and editor’s manoeuvre – headlines aren’t always reliable because of the tabloidisation demand, but also because of the lack of knowledge about journalistic genres. In this essay, the autor tried to signal frequent deviation, and point out main tendencies. 

/ 1968
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CASE STUDY: WIKILEAKS – CHALLENGE OR ENDOWMENT TO JOURNALISM

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The world fame WikiLeaks has obtained in the previous months requires a scientific investigation of this phenomenon and the establishment of the essential parameters for the influence this sort of journalism has on the mainstream and on online journalism. After the polemics about defining WikiLeaks as an organization that engages in research journalism or as information disseminator, or a media tool, this paper also offers an account of the following questions – how much of original media contents WikiLeaks offers, as well as what guarantees the authenticity of the media information on its website, and how much the alliance with the most influential print media in the world helped and which features of both the online and the traditional media WikiLeaks has adopted. In this case study, it has been examined if in WikiLeaks exists a structure of the audit of the received information, in which way the content on their website is structured and how much it is receptive to the average user. In the attempt to define the ethics in the new, electronic environment, the work deals with the difference between anonymous and unknown sources in journalism, naming persons involved, ie minimizing collateral damage during the mass document release, and with the ethical problem of bestowal of information treated as commodity.

/ 1968
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INFLUENCE OF DIGITAL MEDIA TECHNOLOGIES ON THE STRUCTURE AND STYLE OF ONLINE MEDIA CONTENT

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The paper focuses on researching the way in which the appearance of new digital media technologies is influencing changes in the style of the media material placed online and cites rules for creation of the material that is adjusted to digital environment and a changed reader’s attention. Material digitalization, its placement in proper form and style, its consumption, as well as the multimedia content management and cost benefit are presented in this document.