ART AND WORK

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ON COMMUNICATIVE COMPETENCE

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JURAJ BOBER: MACHINE, MAN, SOCIETY

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VISUAL CULTURE IN MEDIA EPOCH

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The paper examines the complex phenomena in contemporary visual culture and media-mediated world. At the same time, the text critically responds to the hypothesis about the growth and development of visual culture in the era of total mediatization. In fact, the dialectic nature of visual culture is considered here through the mediation of conflict and its two characteristic moments: the moment of alienation, and the moment of critical and potentially subversive activity. Thus, the dialectic nature of visuality in today’s age can be guided by principles of hope and revolution, or those of destruction, with help of market rules and operation of media culture.

ETHICS AND DYSLEXIA: BOUNDARIES OF MEDIA CULTURE

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The text problematizes the status of media ethics in relation to general theoretic discourse, investigating its grounding as an applied ethic discipline. The article opens with consideration of the media ethics in its relation to traditional ethic concepts of various orientations and schools of thinking, later to focus on a more specific media topics. Speculative results of critical reflections on subjects such as modern media ethics lead to conclusion that nowadays – due to ever increasing influence of mass communication media and the so called new media – could be more appropriate to reflect on the phenomenon of media common ways in tracks of classical Hegel’s Sittlichkeit, instead of media ethics based on legal regulations in the field, that is on individualistic concepts of civil ethics. Theories of Marshal MacLuan and Paul Virilio also discussed and actualized in this essay support such an approach.

RADIO AND TV ONTOLOGY

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EDITOR’S NOTE

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EDITOR’S NOTE

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EDITOR’S NOTE

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TECHOLOGICAL PROGRESS AND OBSOLESCENCE

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The text refers to specific forms of representation of visuality and visual works of art in new social media, or more precisely on Facebook, currently the most popular net of the type. Refering to characteristic examples from the actual media practice, the author demonstrates two types of conditionality connected to “transfer” of visual information from the classic media and institutional environment of museum and gallery exhibitions to the domains of syber space and social net communications.The first conditionality is defined by the technology as such, i.e. the structure and specific forms of communication or the expected users behaviour on the Facebook; the other is marked by digital and multimedia approach to aesthetics and, more often than not, by the aesthetic dilettantism of users’ expression on the net. In this sense, the technology eases and democratizes the aesthetic expression of the Facebook users, but in the same time threats to impoverish the aesthetic dimension of transfer and exchange of visual messages in this media, and reduce it to “obsolescence” of expression, kitsch and trash aesthetics, with final result in general degradation of aesthetic taste visible on the Facebook social network.