Archive for: Текстови објављени у часопису Култура на српском накнадно преведени на стране језике

Having a vibrant media scene is a necessary prerequisite of human development and good governance. Media, as main promotors of economic, but also cultural and thereby overall humanistic values, have to involve permanently in the proces of cooperation. How much the contemporary journalism, orientated rather towards the commercialization of life in general, sensationalism and creating wrong criteria of social, accepts or refuses such a role? In media communication, however, the old patterns of misuse of the media and their freedom have not been exterminated. The paper deals with a substantial analysis of moral relativism and media socialization. The solution is not to complain and criticize. We have to admit that the audience of the media users is changing nowadays. The journalism is changing, too. The solution is not to look for the social responsibility of journalism, but of the owners as well. The solution can be found only if they look for it together, following democracracy and the developement of new media profile, wich finds the profit in truth, prosperity and social responsibility.