/ 1968

THE SCIENTIFIC-RESEARCH TYPE APPROACH TO MEDIA

Scientific research in the area of (mass)media no matter how rare is also focused on almost exclusively those segments of (mass)media participation in the shaping of reality that puts almost nothing into question. It often reaches the level of conscious non research of themes relevant to the philosophy of media as such. The question of scientific (non) research in the area of (mass)media is closely related to the impact the advertisery and politics have on the media. Most of the research is associated with the ordered studies of individual corporations who by producing for the market must investigate the market expectations that is, follow the relationships on the market as well as the realization.

/ 1968

AFFIRMATIVE MEDIA USE OF NEGATIVE STEREOTYPES: BORAT AS CONCRETE UNIVERSAL

The paper proposes an analysis of stereotype representations in the movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006) based on the Hegelian concept of concrete universal in comedy, which then constitutes the ground for reflection on the possibility of positive usage of negative stereotypes, the usage that would make possible to point out the mode in which the stereotypical constructions function, as well as possible way of their subversion within their own domain. We will claim that the character of Borat embodies the Western stereotype of a member of a poor non-capitalist country and that, when confronted with an embodiment of its own stereotypes and prejudices, it becomes evident that the Western society is reduced to nothing but stereotypes as well, but the ones that present themselves as unquestionable.This confrontation brings about a certain short circuit which is the basis for subversion that makes the mechanisms by which stereotypes function visible. As Borat is an embodiment of the above mentioned stereotype, an attempt to classify all the stereotypes in the movie must inevitably fail, because many of them converge in only one character or situation, which brings stereotypical representations to maximum but also to the point of absurd. Nevertheless we will claim that although it seems that the ethnical stereotype is dominant in the movie, it is actually the class stereotype that is the dominant one. The figure of concrete universal at which particular and universal merge is the figure which subverts the very structure in which it appears. Merely its presence in the structure makes the necessarily hidden function mechanisms of the structure visible. Borat is precisely such (concrete universal) character who in the current ideological constellation of dominating global capitalist pretensions points out the moment of potential subversion.

/ 1968

CONTRIBUTION TO CRITICAL THINKING

/ 1968

LITERATURE AND SOCIETY

/ 1968

TRAGIC VISION

/ 1968

CULTURE, MUSIC, POLITICS

/ 1968

CYBERWAR, GOD AND TELEVISION: INTERVIEW WITH PAUL VIRILIO

/ 1968

THE LITERARY REVIEW

/ 1968

INTERSECTIONS OF CONTEMPORARY ARCHITECTURE

This paper investigates the work of the architect Ranko Radović (1935- 2005) and his role in the architectural culture of Serbia and former Yugoslavia. As a professor of history and theory of modern and contemporary architecture and a prominent public and media figure of architectural culture, Radović was one of the key proponents of the critique of high modernism in the 1960s and 1970s, and of the articulation of postmodernist architectural discourse in the 1980s. He conveyed his ideas and concepts in academic and public lectures and through urban and architectural design, exhibitions of drawings, architectural essays, criticism and books, and in pioneering educational TV programs on architecture. These multiple practices, it is discussed, were effectively extending the modernist concept of architectural praxis to postmodernist concept of architecture as a discursive field. The paper argues the consequences of the intersections of academic work as part the university curriculum for the subject of Contemporary Architecture, early architectural investigations and active public participation in architectural culture. The text also looks into his relations with senior colleagues, professors Nikola Dobrović, Milorad Pantović, Oliver Minić and Bogdan Bogdanović, and the ways Radović extended their ideas. Central to the argument is the critique of modernism developed through architectural designs of the Memorial House in Tjentište (1964-1972) and the Small-Businesses Centre in Belgrade (1968-1971). The two projects are examined against the theory of postmodernism and the concept of critical regionalism. In conclusion, the paper looks at debates on contradictions and antinomies of the postmodern culture, and notes the current surge in study of its aesthetic practices to which this research aims to contribute.

/ 1968

MEDIA IMAGE OF MUSEUMS: BEOGRAD MUSEUMS