/ 1968

PORTALS IN ACADEMIC LIBRARIES

This paper considers terminological questions concerning web and library portals and presents their different classifications. Libraries opted for active participation in the creation of reliable information sources at the age of e-science, and it was crucial for portals to be seen as key segment of academic librarianship. The realization of library portals must be preceeded by detailed analysis, but evaluation and refining are also seen as obligatory.

A selection of active portals is presented as the illustration and starting point for the prediction of possible development in the nearest future. 

/ 1968

FASHION AND MULTICULTURALISM

/ 1968

THE SPECTACULAR BODIES IN THE WORKS OF EDWARD BOND: RELATIONSHIP TO THE HUMAN BODY IN THE WESTERN CIVILIZATION

This paper will analyze how human bodies, often caught in the spectacles of war, appear in the opus of the British playwright Edward Bond, in his trilogy from the eighties known as The War Plays as well as in his more recent works such as Coffee and Crimes of the 21st Century. The underlying thesis of Bond’s work is that the Western Civilization’s attitude to the body, made spectacularly visible in war, actually matches its traditional peace-time relationship to the people. In the dominant discourse of society common people are seen as Red, Black and Ignorant, precisely as the title of the first play of Bond’s War Plays trilogy suggests. They represent the silent majority, disregarded, exploited and invisible until the moment when their ravaged bodies become conveniently spectacular, the world and media sensation, displayed on the cover pages of newspapers, invoked as subjects of great concern by provocative headlines in the news programs, made objects of scientific analysis, used as metaphors of lost humanness in critical texts, etc. The sudden (hypocritical) concern for the victims of war is staged in order to keep hidden West’s real lack of concern and respect for human life, which are the underlying cause of war.Bond sees this paradox as the expected outcome of existence in unjust societies. Never abandoning his radical quest for justice he has spent his entire writing life studying the causes and effects of war and violence. The move away from them requires true understanding of what he calls “text, subtext and metatext of our situation. The metatext of Red Black and Ignorant says that it takes a lot of culture to make us killers”.

For the theoretical framework in this paper Bond’s own comments, notes, critical texts and poem will be used, as well as the ideas of cultural analysts and historians Michel Foucault and Howard Zinn.

/ 1968

THE TRUTH AS A VICTIM OF PR IN CRISIS SITUATIONS

This paper considers contradictory functions of public relations experts especially obvious in crisis situations. On the one hand, a PR manager is expected to be loyal to the company where he/she works, and on the other, to think about the public interest. Is it possible to expect the truth and ethics from PR persons under such conditions? Critical situations have shown that it is almost impossible. The best proof of this is the tragedy in Japan supporting the platitude that the truth becomes a victim of a PR person in critical situations.

/ 1968

SENSATIONALISM – TREND AND PROBLEM OF MONTENEGRIN MEDIA

One of the main tasks of the Montenegrin media today is surviving on the market. Therefore it is not surprising that the media are focused solely on profits and do not think about the code of ethics or the consequences they may cause. Wishing to attract the audience, the media have forgotten the decency, good taste in expression, respect of generally recognised social values. This concept is characteristic of many media around the world. The media no longer have an informative and educational function; quite on the contrary, they amuse us, shock us, and develop our “negative” curiosity by their black chronicles. Reporting of suicides, murders, crimes and traffic accidents makes people buy a newspaper or (not) change the channel. The race for profits led to violations of professional standards of reporting, such as truthfulness, balance and objectivity. It is important to be the first at any cost, while the infliction of harm to individuals is not much considered. High circulation and ratings are not reflection of media quality.

/ 1968

NARRATIVE MATRICES AND DISCURSIVE PRACTICES OF THE FILM MONTEVIDEO, TASTE OF A DREAM

The aim of this study is to determine and explain the basic narrative matrices and discursive practices of the film “Montevideo, Taste of a Dream” that was first shown on 20th December 2010. The central topic of this film is success of the national football team at the First World Football Championship held in Montevideo in 1930. The theoretical framework is based on critical media studies and film studies. The paper focuses on the main narrative matrices of the socio-historical and geographical-cultural context that formed discursive practices. In this paper, methods of narrative analysis and critical discourse analysis were used. The analyses merged the internal structure of the text (the film), its external discursive field, details and widest approach. The work should demonstrate how selection of narrative elements affects success of the film.

/ 1968

ON POSSIBILITY AND REALITY – ONE (NON)ARISTOTELIAN READING OF E-BOOKS

The problem of books and reading is being analyzed in the light of changed paradigms of reading and anthropological consequences of new media. Relationship of classical to virtual/electronic is being viewed from the standpoint of Aristotle’s onthological difference between reality and possibility. Prospects and difficulties of e-literature as a literature of possibilities, as well as consequences of dematerialization are beeing examined. By problematizing the term “virtual” and its entities, the author speaks of “new reader’s” fate in the new virtual world.

/ 1968

READING AND LOVE – (RE)CONSTRUCTION OF A MEMORY

The article examines validity of the analogy between the two empires of Imaginary: reading and love. Through analysis of a memory, two discourses are compared on personal and general levels by showing characteristic moments. Reading and love are observed as exceptional cases of „misreading/misunderstanding“, with common root in the Desire and deficiency. In a changing world possible changes in the experience of love and reading in the „new readers“ and a general importance of this analogy in the human world as the world of metaphor, are examined.

/ 1968

SOCIAL DEPENDENCE OF CULTURAL NEEDS

/ 1968

V. MIKECIN: MARXIANS AND MARX