/ 1968
READING HABITS IN SWEDEN
/in Studies /by Kcs21blAA / 1968
THE REQUISITES FOR SOCIAL PROGRESS
/in Themes /by Kcs21blAA / 1968
NEW COLLABORATION PARADIGM FOR LIBRARIES: BEYOND WEB 2.0
/in E-Libraries /by Kcs21blAAThe Library 2.0 concept defines the user oriented implementation of Web 2.0 technologies in libraries. The use of the latter for business oriented purposes in libraries is yet to reach its full potential, and is developing as a part of the Enterprise 2.0 concept. The paper presents a theoretical basis for both concepts, as well as some of the results of the survey of Web 2.0 implementation in Serbian libraries. Application of technological and social innovations described by Library 2.0 and Enterprise 2.0 concepts is a part of the process of virtualization of library operations. The paper highlights the urgent need for the creation of a new collaboration paradigm for libraries, one that will not only include virtual collaboration with patrons and among employees but also the cooperation within physical space of the library. The importance of the convergence of virtual and physical operations of a library is stressed, and the possibilities for improvement of library operations in the physical world brought about by extensive social innovations originating in the virtual world are presented. In order to further illustrate these aspects the paper introduces concepts of the Solitary Reader and Reading 2.0 and discusses collaboration in the reading process.
/ 1968
NEW ROLES OF AUTHORS AND READERS: AUTOMATION AND MANAGEMENT OF COMPLEX READING AND WRITING PROCESSES
/in Themes /by Kcs21blAAReading and writing have been perceived as processes characterized by individualism and intimate cognition. Technological progress changes these basic postulates and introduces possibilities for collaboration in reading and writing processes. This paper presents a literature review of selected knowledge gathered so far on the processes of reading and writing and defines new concepts of Reading 2.0 and Solitary reader. These concepts should add to understanding of the changes that are now possible and comprehending ups and downs these changes bring to reading and writing processes. The paper presents technological achievements allowing for machines to be involved in text creation and text analysis. New possibilities for increasing efficiency and effectiveness of text usage and creation are introduced. Basics needed for optimal implementation of new technologies are also discussed. Uncertainty that goes hand in hand with novelties is also considered and a proactive approach is advocated for those professionally involved with reading and writing in a dynamic environment that changes almost daily.
/ 1968
DIALECT, LANGUAGE, NATION
/in Language, Language and Society /by Kcs21blAA / 1968
GLOBAL CREATIVITY AND ART
/in Film, From Foreign Bookstores /by Kcs21blAA / 1968
INFLUENCE OF VIRAL MARKETING ON THE MEDIA PRODUCTION: AMERICAN EXPERIENCES
/in Digital Media Technologies, Society and Education /by Kcs21blAAViral marketing is a set of marketing techniques that use existing social networks (both real and virtual) to achieve specific marketing objectives, through viral processes that resemble the spread of computer viruses. The central part of this process are the users, or potential audiences, which in certain way become marketing managers, constantly recruiting new marketing managers. It was necessary to fulfill one important prerequisite in order to reach the moment when the boundaries between different media formats are no longer of that much importance – erasing the boundaries between the real and the virtual space, creating a hybrid space, the so-called “real virtuality”. This article tries to cover recent US media practices related to viral campaigns in the film and television production, and other forms of media expression through media channels that are intertwined, denying borders between them, making members of the audience interactive and integral participants in this collaborative process.
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