/ 1968

NEW TRENDS IN THE STUDY OF MASS COMMUNICATIONS

/ 1968

DEATH AND “CULTURE”

/ 1968

THE SCIENCE FICTION STORY: WHAT IS IT?

/ 1968

A DISCOURSE ON THE AVANT-GARDE

/ 1968

THE SEMANTICS OF MYTHICAL PLOTS AND SYSTEMS

/ 1968

LIBRARY ELECTRONIC SERVICES

The text reviews new paradigm of library and information services for which the term Library 2.0 is used in foreing librarianship. It was conceived as an attempt to form the list of electronic services provided to library users and to systematise them by types. Some examples of new services were presented, mainly those based upon the operational experience of big national and international libraries.

/ 1968

NORWEGIAN PLAN OF SCHOOL LIBRARIANSHIP STRENGHTENING

The first part of the paper gives a general outlook of school libraries in Norway, review of statistical data, basic legal framework related to elementary and high schools, and highlights details of reading lists in these schools. The text describes complex and integrated systems to which school libraries belong, but also the obstacles school libraries are facing in their attempts to persist and develop in Norway, as well as the problems to be solved and measures to be taken. In the second part, the plan „Make Space for Reading! Norwegian Strategy for Stimulating a Love of Reading and Reading Skills, 2003-2007“ (2003, 2005) is used to examplify how joint efforts of political, educational and library systems could strenghten school libraries and stimulate literacy and will for reading. In addition, certain projects within the plan are analyzed, and effects of individual actors, process itself and preliminary results evaluated. And finally, the authors suggest the future tasks of school libraries in Norway.

/ 1968

MEDIA DISCOURSE ANALYSIS IN SERBIA WITH REGARD TO MULTICULTURAL COMMUNICATION AND PROFESSIONAL ETHICS

Research of multiculturalism is a need, but also a challenge of the 21st century. To secure the same rights and chances for minorities that the majority has, is a big challenge for every society and it is not easy to hold up to these high standards. Concerning the fact that today there is not a single state with population completely homogeneous ethnically, religiously, or nationally, it is important to find social and political institutions for the establishment of peaceful, cohabit life and cooperation. For the establishment of the concept of multiculturalism the role of mass media is very important, because they have the monopoly in creating intellectual conscience. Media are the gatherers and public watch dogs, and the information must respect the facts and it’s users. Media not only inform, they also form, and that’s why professional ethics is so important. The culture of dialogue is also very important; for to establish and nourish it, it is necessary to build a strong civil sector, on one side, and to develop concept of individualism rather than the concept of collective acceptance, on the other.

The destiny of future relationships in Serbia and the quality of life itself, depends on the creation of more freedom for people, more tolerance and open dialogue, cohabit life and empathy, and that is why the role of mass media so important in this respect.