Текстови објављени у часопису Култура на српском накнадно преведени на стране језике Архиве - Page 206 of 270

“Osobite pjesme i poskočice”, za vreme života neobjavljenu zbirku Vuka Karadžića, i video rad Marine Abramović, Balkan Erotic Epic, deli vremenski jaz od gotovo dva veka. Odabrani primeri zasnivaju se na “isključivo” erotskim komponentama onoga što danas nazivamo paganskim običajima našeg naroda. Oni dekonstruišu tradiciju i pornografski se usredsređuju na jedan oblik njene pojavnosti. Sirovim izvlačenjem iz konteksta, sakupljen erotski materijal daje potpuno drugačiju sliku naše tradicije, ali i istorije, rasvetljavajući usput poimanje i odnos prema nagom ljudskom telu u posmatranim društveno-istorijskim okolnostima. Polazeći od teze da su ideološka upisivanja u nacionalnim istorijama najčitljivija upravo u elementima nasleđa koja je nastojala da cenzuriše u tom trenutku aktuelna kulturalna politika, preko primera ćemo diskurzivnom analizom ispitivati odnos Karadžića i Abramovićeve i objekta njihovih istraživanja, kako bismo detektovali uplive ideologije u konkretnim slučajevima. Tragovi u datim artefaktima poslužiće nam da rekonstruišemo deo složenog procesa u kome strukture vladajuće ideologije zapravo konstruišu nacionalni identitet.

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THE ROLE OF TOYS IN FORMATION OF GENDER STEREOTYPES IN CHILDREN

26. July 2018./in Ethics of Media /by Kcs21blAA

In this paper we analyze the way in which gender stereotypes are incorporated in children toys. We are interested in finding hidden projections, such as ideas, values and models of nowadays toys and associated advertising messages. Based on observed visual and linguistic messages, we’ll try to reveal their meaning and consequences that this way stereotyped objects of mass production may have on future generations. When for the first time it is introduced to stereotypes, a child adopts them as a natural arrangement of culture to which it belongs. It gradually organizes, simplifies and connects information received from its environment. In that way a child adopts the social and cultural norms and accepts certain patterns of behavior that will become an integral part of its personality and its own identity.

By exploring manifestations of gender stereotypes in the world of toys, this paper starts from specific objects of research found in the local market and investigates their contextualization. The functional categorization, and the media presentation and design, discover specific intentionally incorporated codes, which have an important role in the formation of gender stereotypes in children. At the same time, they draw a boundary between the sexes, defining areas of action and interest that the emerging entities should follow. Empirical research done in this paper, which had the aim to detect implementation of gender stereotypes in children, was primarily based on the psychological studies. However, in this paper, we have also tried to stress the economic aspect, and business strategies that the toy industry intentionally produces mentioned stereotypes in purpose of achieving profit. From this perspective, emerged the need for a review of values and behavioral patterns that industry offers to our children trough the toys.