/ 1968
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MEDIA THEORY AS A SCIENTIFIC DISCIPLINE: ITS SUBJECT AND OBJECTIVES

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У тексту су анализирани предмет и циљеви теорије медија. Теорија медија схваћена је као систематско промишљање масовних медија и специфичне медијске стварности. Њен циљ је посматрање медија и медијске стварности у њиховој свеукупности и свим њиховим видовима. Њом се тежи да се открију, опишу и протумаче опште одлике масовних медија, као и медијске стварности, било као производа специфичне стваралачке делатности, било као репрезентације емпиријске стварности и односа у њој. Разлог заснивања теорије медија као посебне научне дисциплине препознат је у потреби да се дефинишу, класификују и објасне специфичности медијске стварности, као и разумевања масовних медија.

/ 1968
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SEARCHING FOR AESTHETICS OF MEDIA

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The intensive development of communication technologies and the development of humanities, led to the establishment of a range of scientific disciplines which developed different approaches to mass and new media. However, these disciplines don’t set beauty in their focus, which open space to aesthetics of media as a separate discipline that would deal with this issue. To place such a defined subject in the focus of the research it is necessary to answer the question whether one can speak of the existence of a such separate subject of research, and what are the adequate methodological approaches? In the article will be considered a necessary conditions for establishing aesthetics of media as a separate cognitive discipline.

/ 1968
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THE ADVANTAGES OF THE WORLD WIDE WEB FOR WOMEN’S OGANISATIONS IN COMPARISON TO TRADITIONAL MEDIA

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Due to the speed of communication, transmission, searching for and representing information, its global availability and simplicity, Internet and web surpass other forms of public work and activist engagement. In this paper, we point out the advantages of new media technology which can be applied by women’s organisations for their presentations and political engagement in the protection and promotion of women’s human rights in relation to the earlier practice of marginalisation of women present in print media, radio and television. The paper is based on the five-month analysis of 10 women’s non-governmental websites in Bosnia and Herzegovina on the one hand, and the website of the Government Agency for the Equality of the Sexes in Bosnia and Herzegovina on the other. All the aforementioned sites were regularly observed from 1st October till 1st March 2010. Establishing the websites, women’s non-governmental organisations in Bosnia and Herzegovina made the first step towards the membership in the virtual world, but they still have to ‘’learn’’ how to use and benefit from this membership.

/ 1968
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CULTURAL POLICY OF NATIONAL MUSEUMS IN SERBIA

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The article presents the most important findings of the research project Cultural Policy of National Museums in Serbia. The paper actually discusses instruments of cultural policy of museum institutions either funded by the republican Ministry of Culture, or founded by the Republic of Serbia. The initial idea of the project was to define opportunities and needs for transformation of the museum institutions in Serbia, and to suggest adequate development strategies and activities of the institutions responsible for cultural heritage in the country.

/ 1968
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MUSEUM PUBLIC IN SERBIA

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The article presents the most significant findings of the Serbian museums public research conducted with the aim to get as complete as possible insight into the structure and needs of those who visit museums in Serbia, to establish the audience characteristics defining their numbers and relation to the museum as such and cultural life in general. This research could facilitate getting a clearer view of museum public in Serbia, and definition of recommendations and ways to increase their number.

/ 1968
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FROM CLASSIC ACADEMIC MUSEUM TO MUSEUM IN THE LIGHT OF SPECTACLE

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This short paper attempts to highlight the process of restructuring the canons of classic, academic museology, preoccupied with exhibitional (presentational) functions of the museum, into an uptodated standards relying on its interpretative and communication role, thus making museum more of a spectacle the means and forms of which enable the museum “to revive” its artefacts. This “revival” includes various cultural, artistic and educational intiatives and actions in the form of animation projects, inscenation and staging of performing art events in traditional museum and gallery spaces now turned to centers of cultural events and a kind of communication media. This entails understanding of a new concept of representative and performing arts, their presence in a context different from the traditional one, interaction with museum collections, reception of these arts, but also their mediation role in man-artefact relationship.

/ 1968
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INFORMATION TECHNOLOGIES IN LIBRARIES SERVING PERSONS WITH DISABILITIES

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The paper deals with the development of modern technique and technology serving persons with disabilities, and also with possibilities of their use in libraries. Some communication devices of the new generation designed for this category of users are described, as well as different types of electronic documents, devices and softwares for reading. The relationship between advantages of the use of information technologies in libraries and the services offered directly by library personnel is also discussed. The important role of the development of mobile, small-sized hardware is emphasised, as well as accessibility of electronic information on web. These are the main prerequisites for development of virtual libraries, which symbolize potential availability of information kept in libraries to everyone.

/ 1968
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A PIECE OF NEWS IS MALE GENDERED – ETHICAL ASPECTS OF GENDER EQUALITY IN INFORMATIVE PROGRAMME OF NATIONAL TELEVISIONS IN SERBIA

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This work tends to discuss ethical aspect of gender equality in Serbia through content analises of informative programme. Concidering that gender identity, relations and beliefs are, as a part of public sphere, spotted through form and content of TV informing, way of representing and adressing women, we set our attention right to these aspects. The article has been a part of Women in television mirror-gender equality in informative programme of Serbia research, conducted by the Center for Study in Cultural Development, in June and Jully, 2009. The research has shown that you can make a 25 minutes TV journal and not mention a woman, otherwise satisfying all broadcasting technical and programme criteria.

We started with the assumption that media are both the mirror of society as well as a creator of social movements, and that the image we detect shows us what part on social scene in Serbia women play, but also point to tendencies in that domain.

/ 1968
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LITERARY YOUTH

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/ 1968
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EUROPEANS AS “MODERN BARBARIANS“

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